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How do I become a successful photographer/filmmaker/creative entrepreneur?

Its the question asked by every aspiring photographer/videographer/creative person: how should they should get started in the business, and what is the key to success? Read More…

VIDEO & PHOTOS: Ravenna Woods, The Black Keys, Death Cab For Cutie…


We are huge music lovers here at Formula Photographic, and we have a creative side project called ThisCityRocks.com. This past week has been full of great concerts – The Black Keys, Death Cab for Cutie, and The Head and The Heart. Read More…

Targa Newfoundland Videos with Chrysler


September is always a busy month at Formula Photo, with Targa Newfoundland being the annual highlight. This year (2011), we had the pleasure to produce daily videos for the Chrysler Group and their DriveSRT team. Read More…

ON LOCATION: Creativity in the Crunch

Sometimes budgets, logistics, and just plain life on the road will mean that you can’t bring along lots of gear. Many of my on-location travel shoots are shot with whatever I can fit in my camera backpack (often a Dakine Reload) and Manfrotto tripod bag. For me, part of the challenge and fun of filmmaking is fashioning makeshift solutions to bring an idea to life. Lighting kits are often an item left behind, because, lets face it they are a pain in the butt to transport safely! Read More…