Launch Control

Launch Control LogoIn 2013, Formula Photographic developed an original web series with Subaru to take fans behind-the-scenes with Subaru Rally Team USA and show viewers what it takes to win, and what often gets in the way of victory. It’s not easy winning championships and we wanted to show the blood, sweat, and tears that everyone on the team puts into the season.

For Season One of Launch Control we released 14 episodes on a bi-weekly basis from April to November 2013. Through traditional promotion and strategic alliances with digital distribution channels (for viewing on Roku, Playstation, etc) the series attracted over 10 million views. Perhaps more importantly, the series increased awareness amongst the Subaru ‘family’ of dealerships and corporate departments, which in turn increased support and promotion for the motorsport program – a win-win for everyone involved.

Launch Control was renewed for 2014, and again for Season 3 in 2015. Season 3 premiered on /DRIVE and Subaru’s Youtube channel on May 20th. You can watch all the episodes below or on Subaru’s Launch Control Playlist.

Play Launch Control starting at Season 1, Episode 1: 

Capturing the drama as Higgins and Drew try to repair their stricken car stageside.

Capturing the drama as Higgins and Drew try to repair their stricken car stageside.

Filming the construction of a new rally car at the home of Subaru's rally efforts, Vermont Sports Car.

Filming the construction of a new rally car at the home of Subaru’s rally efforts, Vermont Sports Car.

Filming Dave Mirra as he contemplates his next race run.

Filming Dave Mirra as he contemplates his next race run.